§ 117-285. Purpose.

The purposes of the on-premises sign regulations are:

(1)

To encourage the effective use of signs as a means of communication in the city;

(2)

To maintain and enhance the aesthetic environment and the city's ability to attract sources of economic development and growth;

(3)

To eliminate, to the maximum extent feasible, clutter and to improve corridor visibility;

(4)

To improve pedestrian and traffic safety;

(5)

To minimize the possible adverse effect of signs on nearby public and private property; and

(6)

To ensure the protection of the public's first amendment rights.

(Zoning Ord., § 14.32.11.1)